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CREATIVE LEADER, HYPER-LEARNER.


FROM THE MIND OF
PATRICK BORN

I’m not just a creative director. I’m the engine behind the concept, the lens behind the image, and the strategist behind the story. I bridge the gap between bold creative vision and measurable business impact, turning ideas into campaigns that convert and visuals that resonate.

With more than a decade of experience leading brand transformation, I’ve built a reputation for driving results through design systems, brand storytelling, content strategy, and high-performing creative. I operate at both the hands-on and leadership levels. I’ve directed national product launches, crafted award-winning visual campaigns, and architected brands from the ground up. My skill set doesn’t stop at concept. I shoot. I design. I edit. I write. I lead.

I thrive where strategy meets storytelling, where analytics guide artistry, and where no detail is too small to obsess over. I’ve worked across industries: from automotive to architecture, from off-road lighting to luxury interiors. Each time, I deliver work that cuts through the noise and lands with impact.

What sets me apart isn’t just my range. It’s my standard. I raise the bar for what great creative looks like, and I bring people with me when I do.

Creative direction. Photography. Videography. Branding. Design. Messaging. Strategy. I live at the intersection of all of it, because that’s where the real magic happens.

SKILLS

CORE SKILLS

Brand strategy and identity
graphic design and layout
marketing strategy
creative project management
videography and editing
photography and studio lighting
typography and visual hierarchy
web and email design with a UX/UI focus
copywriting and messaging
presentation design and storytelling
social and content marketing
paid digital advertising
communication and team leadership
print and packaging design



CREATIVE DIRECTION

Principal creative direction
visual branding systems
campaign and content strategy
cross-functional collaboration
directing photo and video shoots
art direction: web, ads, email, and print
trend forecasting and market positioning
customer-centric thinking
creative concept development
style guides and brand documentation
messaging hierarchy and voice
creative brief writing
product positioning and go-to-market planning
digital ecosystem mapping
asset library development and scaling

PROGRAMS

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premiere Pro
Adobe Lightroom
Figma
Google Analytics
Office 365
Asana
Click Up
Monday
Meta Ads Manager
Klayvio
YouTube Studio
WordPress
Mail Chimp